|Photo courtesy of clasesdeperiodismo(CC ShareALike)|
Back in 2009 when I joined, Facebook was a great place to be. I got to reconnect with friends from high school and college and see how much gray hair and how many kids they had. I got to laugh at the funny pictures and have great conversations and play silly games with everyone.
And then the first election season happened.
And then I survived a super bowl.
And then I noticed more and more re-postings of awful pictures of abused dogs and children slaughtered by wars and people torturing babies with tattoos and rantings about how angry everybody was with Congress, because the unhappy posts were the ones that got the most attention.
And then Facebook started filtering its content according to whose posts were the most popular. Which meant, basically, those posts with the most Likes. Which in turn meant posts from the people with the most Friends, not the people with the most interesting content.
As a result, Facebook has become almost completely uninteresting to me, other than as a venue for messaging people one-on-one and getting seen on Google searches.
My personal feelings aside, Facebook is about people-drama. It's where you find pictures of weddings and graduations and sunsets and babies.
But Facebook is practically useless for business promotion unless you have an advertising budget. Up to 95% of all posts from a business page are hidden from your friends' news feeds without being "boosted".
From a business standpoint, IMHO, Facebook is a waste of time. The only reason that I use Facebook at all is because the locals with whom I do business haven't seen the G+ light yet.
Google Plus, on the other hand, is where I go to meet new people, to get exposed to fresh ideas and leading-edge thinking, and to network eyeball-to-eyeball via Hangouts with other business owners from all over the world. It's like being in a big city vs. being in a small town.
And it's easier to use.
And it gives you great Google juice for your page ranking.
And Google Plus has Hangouts On Air.
Hangouts On Air are the bees knees. They're like live streaming TV shows married to live chat. They're interactive. And it's all backed up to YouTube automatically so you can go catch the replay any time. Without commercials.
And the best part is, Hangouts are free.
So, I'm a permanent Google Plus convert.
But don't just take my word for it. Check out this article:
By Sarah Burke
Every time that I’ve commented to friends and colleagues that I think Google+ is better than Facebook for small businesses, I’m met with incredulous glances.
“Better than Facebook??? Sarah, you cray cray.”
But I stand by it.
I think Google+ is better than Facebook for small businesses.Actually, I think it’s even going to be bigger than Facebook in a year or so.
And honestly? I’m surprised that it’s taking this long to catch on.
Let me tell you why.
Google+ was launched in June of 2011, as a “social layer” that enhances many of Google’s existing features, such as YouTube comments and Gmail. It also acts as a identity service, by interacting with Google’s other services so that content that users share and comment on are attached to the same account.
Many have considered Google+ as a “ghost town” of social media, but Google+ has been quick to respond to these rumours with their statistics and numbers.
Google has 540 million MAU who use at least one of Google+’s services, and out of that number, 300 million users are active “in the stream” (which basically means using Google+ as a social media platform by actually going to the content stream).
As of September 2014 Google+ is the 5th most popular social media platform on the internet. Ahead of it ranks Facebook at #1, Twitter at #2, LinkedIn at #3 and Pinterest at #4.
Read the full article here: Why Google+ Is Better Than Facebook For Your Small Business
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Symblème Services Online
Catharine Symblème, Small Business Evangelist
315 State Avenue
Alamosa, CO 81101
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