|photo credit: ucumari photography via photopin cc|
He's one of the brightest people on the planet.
But...well, we don't always see eye to eye. Especially when it comes to websites.
You see, back in 2001 or 2002 or something like that, he bought this gi-freakin'-normous ecommerce website development package for eight grand, including unlimited licenses.
Oh, there's no doubt the thing is impressive. There's not a bell or whistle this system doesn't have. Backups up the wazoo, an email automation system, more places to stuff keywords than the entirety of Google, the capability to handle every currency on the planet...
But it's an effin' behemoth.
And while it's probably perfect for creating big corporate or a government websites, it's ludicrous for a startup or solopreneur.
Sort of like hooking up an elephant to pull a tricycle.
There seems to be a false premise out there that the first thing a new business has to do is build a big, complicated website, otherwise they're not "legitimate".
And so these tiny little startups will invest $5,000, $10,000 to have a designer build a website that would have the Mona Lisa singing its praises (if she were a tech kind of girl. And had vocal cords that worked.)
And then they publish this monster...
...and nobody cares.
Because nobody knows about it.
Except maybe Google, if you poke all of the right keywords in the right places ... but then Google has one of its bouts of algorithm diarrhea and suddenly you're back on page 20 of the keyword searches again.
It's enough to make an SEO expert's head explode.
So you have to have a website, yes. But you also need a way to point people there.
Which is where marketing comes in. Social media, word-of-mouth, radio interviews, cold calls, flyers, email newsletters, Google searches ... all of that stuff.
The marketing part goes out there and finds warm bodies and directs them to your website.
Then your website sorts the warm bodies into "prospects" and "everybody else", pushes away the "everybody else", and entices your prospects into checking you out more thoroughly ... which then, eventually, persuades them into hiring you or buying your stuff.
Now, if you have a smart marketer (like me :-) working for you, they can go find pockets of good prospects and send higher-quality traffic to your website.
Plus they can find good radio shows and podcasts and other audiences for you to go strut your stuff in front of so you look like an expert (which you are).
People whose pants have been impressed off are more likely to buy from you, don't you agree?
So, how 'bout it?
Let's go de-pants some audience.
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Catharine Symblème, Business Evangelist
Online Business Promotions
Connecting the people who have it with the people who want it.
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